10th October - Design Brief

In today's lesson you were given the design brief for the rest of your project.  This can be found in the folder below.

Y:\SIXTH FORM SHARED AREA\! All Art L3\Graphics\Graphic Communications AS\2014-15\Resources

You need to create brainstorms on the Client profile, Aims and Objectives and Target Audience sections.  You also started researching existing logos, annotating your research in order to analyse each design. On Powerpoint, create one slide of a range of logos, choose six to analyse visually, adding notes about use of formal elements  (shape, colour, form, line, texture, pattern, tone, layout).

At home you need to create your own designs on paper that can be scanned in next week and developed digitally.  Use elements of today's research to inform your design decisions (shape, colour, form, line, texture, pattern, tone, layout).  You will also need to finish off your brainstorms if these were not completed today.

To be able to:

• explore ideas relating to a theme
• analyse existing design work

Success criteria:

• 3 brainstorms produced with a range of ideas explored (Client profile, Aims and Objectives, Target Audience)
• 1-2 slides of annotated logo research.  Refer to formal elements in annotation (Line, Tone, Colour, Texture, Pattern, Shape, Form)
• Homework: a page of pencil drawn designs (at least 6) for your own logo that show influence from your research