This week you will need to research different styles of typeface, identifying the features common to each through annotation. In Illustrator find at least 3 examples of each font style and write out your brand name (as written in your logo designs). Explain the effect of using each font style and how successful or otherwise you feel they would be in communicating your brand. The typeface styles you will need to research are:
• Roman (Serif)
• San Serif
• Script
• Monospaced
• Blackletter
• Mimicry
In your independent study time photograph as many examples of these typeface styles as you can, annotating to explain why you think these typefaces have been used. Try to find examples from at least 3 styles.
Write all of this work up on a page entitled 'typefaces'.
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