Friday, 30 January 2015

30th January

Google use their Doodles to commemorate international events, including days of celebration, sporting events and birthdays of historical figures.  In today's lesson you will need to research some Google Doodles.  Produce a page of at least six, annotated to explain how the designers at Google have used the formal elements (line, tone, colour, shape, pattern, texture, composition) to create mood and communicate ideas about their subjects.

http://www.google.com/doodles
http://en.wikipedia.org/wiki/Google_logo

This afternoon you will need to create your own Google Doodle based on the existing logo.  You may use the original typeface (you can convert this to a vector from an image) or you can use alternative typography.  You need to ensure that your Doodle commemorates something connected to your previous work for the exam unit.

In your own time you need to collect primary images (at least 10 photos or 3 detailed drawings, or a mixture of the two) that relate to your ideas for the project.  These will be used in your ongoing final idea development.  You also need to ensure all of today's work is finished and written up in your sketchbook. The independent task set earlier today is now optional, and can be completed as an extension of today's work (see below).

[At home, research a brand connected with your ideas and redesign or redraw their logo in a number of ways that show connections with your theme.  Think about how you can connect the brand to an event or celebration.]

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